CANWEST MEDIA NIGERIA TO LEAD TECNO MOBILE’S SOUTHWEST MARKETING CAMPAIGN

Technology

CANWEST MEDIA NIGERIA TO LEAD TECNO MOBILE’S SOUTHWEST MARKETING CAMPAIGN

Reported by Ibadan Media

Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for the popular phone brand, Tecno Mobile, for their latest products, Spark 30C and Pop 9, across the Southwest region.

The campaign is expected to significantly enhance Tecno Mobile’s brand presence in this key market segment, particularly targeting young professionals and tech-savvy consumers who prioritize affordability and functionality in mobile devices.

The comprehensive campaign will cover the product launch, briefing with sub-dealers, in-store activations in major stores, and a dynamic roadshow activation. Canwest’s innovative approach aims to capture and engage this target audience, building on Tecno Mobile’s reputation for delivering high-quality, cost-effective devices.

The collaboration will begin with a product launch and a strategic briefing session for sub-dealers across the Southwest, focusing on how these new devices can meet the needs of the region’s diverse population. This will be followed by in-store activations in key retail outlets, where customers can experience the new Tecno Mobile devices firsthand.

These activations are designed to stand out from previous campaigns by offering interactive displays, on-the-spot promotions, and live demonstrations, which are expected to help boost sales for Tecno Mobile.

The campaign will culminate in a series of roadshow activations designed to engage and captivate the target audience throughout the region. This roadshow will not only showcase the Spark 30C and Pop 9 but also highlight Tecno Mobile’s commitment to the Nigerian market.

The Managing Director of Canwest Media Nigeria, Oluwaseun Oluwajana (Seun Jana), expressed his enthusiasm for the project, stating, “At Canwest Media, we have always been at the forefront of innovative strategies that capture the target audience and exceed client expectations. Our approach to the Tecno Mobile campaign will be no different. We are committed to setting the pace in the advertising industry with groundbreaking concepts that resonate with the market and deliver exceptional results for our clients.”

Adedotun Adeyemi, the Project Manager for this campaign, also shared his excitement about leading the initiative, “The entire Canwest creative team has delivered exceptional work on this project. I am thrilled to be leading such a dedicated team and to be a part of this epic campaign. We are confident that our efforts will significantly enhance Tecno Mobile’s brand presence in the Southwest region.”

Adding to these sentiments, Taiwo Ajibade, the Campaign Coordinator, emphasized the focus on delivering exceptional in-store activations. “We are raising the bar with this campaign, ensuring that the in-store activations stand out compared to previous product launches. Our goal is to create an unforgettable customer experience that highlights the unique features of the Spark 30C and Pop 9, driving engagement and sales.”

In a highly competitive mobile phone market, this campaign represents a strategic effort by Tecno Mobile to solidify its foothold in the Southwest region.

The expected increase in market share and sales will not only affirm Tecno’s leadership in the region but also demonstrate the effectiveness of Canwest Media’s innovative strategies.

This strategic partnership marks another milestone for Canwest Media Nigeria as it continues to solidify its position as a leading force in the advertising industry in Nigeria.