GUINNESS Nigeria Empowers Female Nanopreneurs In Oyo State

Business/Economy

GUINNESS Nigeria Empowers Female Nanopreneurs In Oyo State

Reported by Ayooluwa Afolabi

GUINNESS Nigeria Plc has reaffirmed its commitment to women’s empowerment and economic development.

The company made this known during the Plan W training recap and asset handover ceremony held last Thursday in Ibadan, the Oyo State capital.

The event marks a significant milestone in the company’s ongoing mission to foster economic

empowerment and social progress among women across Nigeria.

Since its inception in 2019, the Guinness Plan W initiative has empowered 1,150 women across Nigeria providing them with the required skills and resources to become thriving business-owners.

According to Guinness Nigeria, the initiative is more than just a programme as it represents a powerful movement towards economic independence and entrepreneurial success for women in underrepresented communities. Plan W goes beyond simple training.

Participants received a holistic package that included comprehensive capability-building workshops, essential trade assets, vital seed capital, and continuous mentorship support. This multifaceted approach ensures that women are well-equipped to launch and sustain their businesses, driving long-term economic growth for themselves and their communities.

Speaking at the ceremony, the Managing Director of Guinness Nigeria, Adebayo Alli, emphasised the initiative’s far-reaching impact:

“Since 2019, we have empowered 1,150 women across Nigeria. Our vision is bold, our ambitions are high and our commitment is unwavering.

By the second quarter of 2024, we aim to reach a total of 1,400 women, including an additional 250 women in Lagos State.

By 2027, we hope to have doubled this figure and stretch the impact of the Guinness Plan W initiative. This expansion is not merely about numbers; it is about reaching more lives, touching more hearts, and creating lasting change in communities across Nigeria.”

Recognizing the importance of inclusivity, Guinness Nigeria has partnered with Sightsavers Nigeria to ensure that 10% of Plan W beneficiaries are People Living with Disabilities (PLWDs). “This partnership underscores the company’s dedication to leaving no one behind, promoting a diverse and inclusive environment where all individuals have the opportunity to succeed,” Alli added.

The ceremony was graced by the presence of Hon. Mrs. Toyin Balogun, Commissioner for Women Affairs and Social Inclusion, Oyo State, who praised Guinness Nigeria for its leadership in women’s empowerment. She said, “This programme encapsulates the spirit of empowerment, providing not just jobs but pathways to independence, confidence, and success. To the women who have embraced this opportunity, your courage and commitment are inspiring. You are leaders, innovators, and changemakers.”

Hon. Muftau Olatunde Ogunremi, the Senior Special Adviser to the Governor of Oyo State on SDGs, also lauded Guinness Nigeria Plc for the initiative. “Guinness Nigeria Plc has become known for doing good within society as I also witnessed their recent water project in Ibarapa last year. I urge the management to continue these laudable initiatives and urge other organizations to join them for scale and wider impact.”

The event was further enriched by the presence of other community stakeholders including the Iyaloja of Bodija Market, Alhaja Sikiratu Tantoloun, and Alhaji J.O. Ogungbola, a key trade partner covering the West Division. Their support and participation underscored the community’s collective effort towards driving economic empowerment and social progress.

The success stories emerging from the Plan W initiative highlight its transformative power. Women empowered by the programme are not only supporting their families but are also contributing to the economic growth of their communities.

Plan W operates on a “Triple Win” principle, benefiting individuals, families, and the nation. By investing in women, Guinness Nigeria enhances employability, boosts family incomes, and strengthens the nation’s GDP. Simultaneously, the initiative expands distribution channels for Guinness Nigeria products, fostering sustainable business practices. This approach aligns with the company’s ESG strategy, focusing on championing inclusion and diversity within its value chain.

As the event concluded, Adebayo Alli called for continued support and collaboration to drive positive change. “By empowering women through Plan W, we are shaping the future of our nation, one empowered woman at a time. We extend our heartfelt gratitude to our partners, supporters, and the brave women who are the heart of Plan W. Your determination and perseverance inspire us all.”

Guinness Nigeria, through Plan W, continues to set a benchmark for social impact, showcasing the transformative power of empowering women and fostering an inclusive society.